About Us

The making of E & B Baby!

E & B Baby is a small family run business that originated in Pender Harbour, BC. The idea was originally created by three sisters who all have children of their own. They found themselves living very busy lives with eight kids between the three of them.

Looking for a quick and easy way to cut down on time, they came up with the idea that a pocket on the bum of their baby's outfits will create a fast and easy way to do a diaper check. The original name of the company was "Peekinz". This was the perfect name for a clothing brand that allows you to peek into the bum pocket to do a diaper check. They decided to choose bamboo as their fabric of choice because it is a natural and renewable resource that is long lasting and soft.

They managed to make their dream business a reality all while caring for their young children, however life unfortunately got very busy with sports and other activities when everyone grew older. They had to shut down the business.

I'm Erika, the daughter in law of one of the three sisters. From the moment I saw the clothes, I knew I wanted to bring their idea back to life. I am very excited to relaunch Peekinz as E & B Baby and can't wait for you to have it in your baby's closet as well.